Advert

Ellie Goulding's album advert.

• The advert has kept continuity by the use of the same colours and same pose of the artist that is presented on the actual CD cover.
• The writing at the bottom of the advert is not so clear however it is in white to stand out from the background so the audience could have a scan over the information regarding the artist and her work.
• The symbols of the stars within the writing at the bottom of advert connote the success of her music and persuade the audience to pick it as it is modern and up to date.
• The lighting of the advert catches the audience's eye in picking it as it sticks to matching the CD, so the audience do not get confused and remember the appearance of the album.
• The artist's pose is sophisticated and classy which connotes her feminism and a stereotypical beautiful woman.