Advert

Advert for Adele's new released album.

• This advert is using a dark background to keep in continiuity with the actual album, it creates a mystery and darkness which connotes the style of the artists music.
• The writing is in two different fonts, the albums name is coming out of the advert in a bold white style which connotes to the audience what album they should be buying and if there interested they can find the album by the name.
• The slogan 'the new album out now' enforces the demand on getting an album right now as it is ready and waiting in shops this is shown by the words 'out now' the audience would feel they have to get a copy as soon as; It is a persuading device.
• There is a smaller image of the actual album so the buyer knows what to look for when purchasing it. It also shows the appearance of the singer so they buyer knows they have the right artist who sings the music they enjoy.