We looked at the negatives mainly so we could improve it to our audience expectations and make sure there feedback was noticed. We looked at the lighting mostly and made it brighter by adding a strobe light in the background throughout the bridge of the song to emphasize the speed of the rhythm, after getting more feedback later on the audience agreed it was alot more effective.
The positive feedback we were really pleased with, we were worrying about the vintage effect because from our research on soul pop music video's there is no use of this effect so we took a risk in showing the past as vintage however the audience thought it was good in showing the past in a different effect to the present otherwise it just looked confusing.
Another positive was the pan at the beginning showing the singer walking in and touching the piano indicates to the audience her passion for the instrument, the audience thought it was effective as the pan introduces the artist and intrigues the audience which we noticed as it was a positive comment.
our digi-pak and poster advertisement was very successful, alot of feedback was nothing needs to be changed as it is a effective layout and the background does not overpower the artists image.
Overall the feedback was very helpful and we our pleased with the final products.
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