Final Evaluation of package

All of our products such as the music video and digi-pak and poster advertisement are for our intended audience of young females, we has a group have researched and planned every stage closly referring back to the questionnaire and other artists of this genre to construct an effective combination.

The digi-pak is where we kept simple colours to keep the artist the main focuss and not be overpowered by the background, we also kept alot of the images of the artist in different angles to connote to th audience abit of her character and a feminity theme throughout, we present her as a beautiful young female with a modern sense of fashion for insistence her curled hair and little black dress. Her makeup is kept natural to keep her to being just like her audience.

Our poster advertisement keeps to the simple colours to keep it connecting with the artists album so the intended audience knows it is promoting that album. The artist is shown in a long shot to emphasise her feminity and modern fashion, also it helps the audience to relate to the main feature which is the artist. Her personality is shown even more by her pose and natural smile.

Our music video creates a interesting narrative of flash backs and reality within the song as well as relating each scene to the lyrics, the singer is the main character and is shown on her own with the piano which is effective as it connotes she is a talented young female who the audience can relate to and be intrigued by. The video has typical codes and conventions of a Soul Pop music video which is the expectations of the intended audience, this creates a sucessful video. 

http://www.youtube.com/watch?v=jUOewOx3ccQ&feature=player_embedded

Our marketing campaign follows typical conventions such as the artist as the main focus, furthermore the  audience feedback suggests are products were effective and that we have kept to the intended audiences expectations.